As the Head of Digital and Innovation at ARDARA - a PIF Projects, I lead the development and execution of the digital strategy for new mega project that aim to diversify the economy and create a positive social impact. With over 20 years of experience in Digital and Technology domains, I am passionate about leveraging technologies, innovations, and digital transformation to enable business excellence and sustainability.

Previously, I served as the Chief Information Officer at Maaden, where I guided the team to establish the full-range of IT services for a new phosphate company, managing and delivering over 50 projects. I was also an integral developer of the Maaden Digitalization Strategy 2025 and a member of the Board of Managers of Maaden Fertilizer Company. I am skilled in business analysis, business intelligence, budgeting, strategic planning, and IT service management. I hold a BS in Industrial Management - MIS from King Fahd University of Petroleum & Minerals and a Business Excellence certificate from Harvard Business School