Nihal is the Executive Director for Digitalization, Customer Experience & Marketing at Provis. She strategizes and drives customer journey and experience excellence, digital transformation, marketingand communication. Prior to joining Provis, Nihal held key roles across different organizations in the region and North America. She brings over 20 years of experience authoring turnkey innovative customer journeys and experience, digitalization roadmaps, marketing and communication strategies that drive customer acquisition, loyalty and conversion.