Samer is an experienced professional and frequent speaker in the area of customer strategy, Real Estate and service management having worked with numerous organizations in a variety of industries including three of leading property master developers in UAE, the primary Oil & Gas company in UAE, and one of the world's premier investment and online brokerage firms in the US. He started working at an operational level managing day-to-day customer service related issues and has eventually used this widely gained experience to move to a higher strategic level, whereby in his latest assignments, he was extensively involved in helping several companies translate their prestigious brand into superior end-to-end customer experience that increase satisfaction, loyalty and long term value of their customers. His main strength is to simultaneously maintain a balance between a strategic focus and a flexibility to move to operational level details to ultimately help the organizations translate their customer strategy into reality.